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How Bluetooth Technology Got It’s Name


Bluetooth technology is the combined brainchild of a Special Interest Group (SIG ) comprised of the companies of Ericsson, Nokia, Intel, IBM and Toshiba. These giant tech companies wanted a new wireless technology to replace the existing cable based networks as well as to connect many different devices. This is how they came up with what is called Bluetooth technology which will allow users to be able to share statistical data, music, videos, photos as well as other information all done through a radio transmission over a short distance between devices that are paired together.


The success of Bluetooth technology can be greatly attributed to its quite unique name that carries with it a significant historic association. Creators of Bluetooth technology were avid history buffs & they wanted a connection with both the past and the present which led them to come up with this radically distinctive name, Bluetooth.


How Bluetooth Technology Got It’s Name


In 1996 Nokia was working on a program called on Low Power RF, Intel on a program called Business-RF, Ericsson on one called MC-Link, each one of these tech companies were trying to come up with a wireless device that would have both ultra low power requirements and a short range to connect different types of devices. In December of 1996 they formed a combined Special Interest Group (SIG) to continue working on achieving their goals.


Two of the Special Interest Group’s co-founders, Sven Mathesson of Ericsson and Jim Kardach of Intel came up with a code name for their project called Bluetooth for the initial launching which was inspired from the Viking legend of a Scandinavian King named Harald Blåtand Gormsson who had ruled Denmark around the year 970. King Harald was responsible for unifying all of the different tribes of his kingdom, so the creators of Bluetooth though it would be an appropriate and fitting code name since their technology was merging different types of computer devices as well as cellular devices with their short-range wireless technology link.


The marketing groups of the different companies had also come up with two different names before the official launching. The names were Personal Area Networking or PAN for short and RadioWire. Personal Area Networking or PAN for short was the favored choice between the two names but a market study that was taken later by the different companies proved that it might have speculative trademark issues for the brands so those names were dropped at the last minute and then the name, Bluetooth was chosen instead as an alternative name. After the launching of the technology, the media had posted many different positive reviews about the Bluetooth name and in part because of this the Bluetooth name stuck officially.



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